Chattanooga Coin Website Design

I led the complete rebranding of Chattanooga Coin, focusing on modernizing its visual identity while preserving the rich history and reputation the company has built over the years. This included refreshing the logo, refining brand messaging, and creating a cohesive visual language across digital and print platforms. A major component of the project was designing and developing a new, user-friendly website tailored to both seasoned collectors and new enthusiasts. The site features improved navigation, responsive design, and expanded content to better showcase the company’s expertise, services, and extensive inventory. This strategic transformation enhanced Chattanooga Coin’s online presence and positioned the brand to engage a broader audience while supporting the future of coin collecting.

WHY IT WORKED

• Balanced modern design with heritage to maintain brand trust

• Created a consistent visual identity across all touchpoints

• Improved usability and accessibility through thoughtful website design

• Tailored messaging and content to both experienced collectors and newcomers