Chatt Coin Social Media Campaign

Chattanooga Coin aimed to deepen its connection with both hobby-collectors and industry professionals, and to increase active engagement (likes, comments, shares) on Facebook and LinkedIn. The goal was a meaningful lift in engagement (which ultimately reached +24%) and stronger brand visibility online.

Why It Worked

• The campaign aligned content style with each platform’s strengths (professional insight on LinkedIn; community stories on Facebook).

• The interactive elements invited participation rather than passive viewing, encouraging conversation.

• Responding to comments and featuring followers’ content reinforced a two-way relationship, which builds loyalty and repeat interaction.

• The consistency and proper timing avoided audience fatigue or drop-off.